Duluth Trading Co. (Print)

Since founding, catalog and other mail-bound messaging vehicles have been the backbone of Duluth Trading Co.’s seemingly indomitable style. It’s what first drew my attention to the brand, and my exposure to the ins and outs of the creation process helped to further my understanding of word economy, audience capture, and most importantly, honing my skills in demographic and psychographic-focused messaging. 

While I was involved in the conception, creation, execution, and analysis of dozens of these print projects (including but not limited to seasonal catalogs, mailers, inserts, brochures & flyers) I only chose a few for this example, but there are heaps more available upon request.